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The word “ethical” gets thrown around constantly in the dog world — often being wrongly defined to weaponize the word against breeders.

Social media has turned it into
●a feeling
●a vibe, or
●even a personality trait, but
● mostly an attack of bullying

But in reality, ethical breeding has nothing to do with passion, personality, or performance.

❌Ethical is not about:
❌️being loud online
❌️making emotional videos
❌️posting “fun pictures”
❌️saying you love your dogs
❌️being passionate or expressive
❌️calling yourself ethical
❌️Passion is not a measurable standard. Anyone can claim to be passionate — it doesn’t make them responsible.


✅️Ethical Breeding IS a Standard — Not a Mood or Tactic.

Ethical breeding is defined by consistent, measurable practices rooted in responsibility, transparency, and the lifelong welfare of the dogs.

✔️ Health Testing

Using breed-relevant genetic panels, OFA or CHIC certifications, and screening parents for hereditary concerns before ever planning a litter.

✔️ Proper Husbandry

Clean environments, appropriate nutrition, parasite prevention, socialization, enrichment, and emotional stability for both puppies and adults.

✔️ Honest Advertising

Accurate descriptions of size, temperament, traits, parent health results, and realistic expectations — no exaggeration, no gimmicks.

✔️ Transparent Records

Providing veterinary documentation, vaccinations, deworming schedules, microchip information, and proof of health testing.

✔️ Correct Veterinary Care

Wellness exams, vaccinations, fecal checks, emergency readiness, and long-term care for breeding dogs and puppies alike.

✔️ Safe & Intentional Puppy Placements

Screening families, guiding them on readiness, matching puppies based on temperament — not just selling to anyone with money.

✔️ Honoring Contracts

Clear policies, guarantees, communication, and standing behind your word.

✔️ Lifetime Support

Offering guidance long after pickup — behavior, health questions, transitions, training, and emotional support.

✔️ Responsible Return Policies

Taking back any dog at any age to ensure none end up in shelters or irresponsible homes.

✔️ No Breeding Rights Without Evaluation

Protecting the breed, the line, and the puppies by not allowing breeding rights to the general public.


💚 Ethical Breeding Is:

✔ Actual things.
✔ Measurable things.
✔ Documented things.
✔ Consistent things.

❌️Not feelings.
❌️Not moods.
❌️Not influencer monologues.

❌️Ethical Breeding Is Not About Noise.
✅️It’s About Stewardship.

❌️Ethical breeders do not need to shout online or create dramatic definitions.

❌️They don’t rely on buzzwords or moral superiority.

Their work speaks for itself through:
●healthy puppies
●well-adjusted adults
●responsible placement
●transparency
●long-term relationships with families

✔️Ethics show up in what a breeder does, not in what they claim.