Heart-Centered vs. Ethical: Why We Choose Different Language


❌️Ethical is not a personality trait such as being a passionate breeder because passion is not a measurable standard of quality.

✅️Ethical is a measurable standard set of practices.

Ethical =
✔️health testing
✔️proper husbandry
✔️honest advertising
✔️transparent records
✔️correct vet care
✔️safe puppy placements
✔️honoring contracts
✔️lifetime support
✔️responsible return policies
✔️no breeding rights without evaluation

✅️Actual things.
✅️Measurable things.
✅️Consistent things.

❌️Not mood-based monologues.


With the above said, the term “ethical breeder” is often used as a weapon in breeder politics. This self-appointed ‘ethical badge’ can turn into a tool for bullying, with the goalpost continually shifting as each breeder is dissected.

While some intentions are for good, the problem with the word “ethical” is that it shifts depending on who is speaking — and that can leave families confused or overwhelmed who are expected to know the difference and choose a breeder accordingly.

🤎 That’s why at God’s Little Aussies, we use the phrase Heart-Centered Breeder — because it speaks to our values of love, family, and integrity.

✔️What Heart-Centered Means to Us

Families first, not breeding rights — our focus is on companionship. Aussies may be a herding breed, but at their core they thrive on loyalty and connection. With the right playtime and stimulation, they also have a built-in off-switch that makes them just as happy to curl up as your best couch-potato buddy.

Transparency  — open communication about our program without competing, comparing, or tearing others down.

Puppies raised with love — natural tails-dewclaws intact, and intentional care from day one.

Lifetime commitment — our puppies always have a safe place to return, no matter what.

✔️When We’re Not Perfect

We don’t claim perfection — and we don’t believe perfection exists in any breeding program. We are always learning, sometimes adjusting our practices, and even changing course when experience shows us a better way.

What matters is that every decision is made with intention, kindness, and the well-being of our dogs and families at the center. To us, being Heart-Centered means owning our mistakes, growing from them, and continuing to do better — guided by love and integrity, even in the imperfect moments.

✔️Why It Matters

We want families to know that when they choose one of our puppies, they are not only getting a healthy, homegrown companion — they are also stepping into a philosophy. A way of doing things that protects puppies and  honors families.


Being Heart-Centered means:
🤎 Grace and truth go hand in hand.
🤎 The puppy’s well-being always comes first.
🤎 Families can feel safe, supported, and understood.
🤎 We honor kindness over competition — supporting a community where breeders can learn, grow, and become better stewards along their breeding path.